SEO? It’s all about…

But don’t forget…

SEO and Social Media is the most cost-effective way to drive more traffic to your website

You have a great site, a great brand, great market position – but if potential customers or partners can’t find your website through a search engine or in the social media mix you are at a disadvantage.

We can analyse your existing site for its search engine ranking, its technology, content and keywords, together with analysis of your current social media profile, and deliver detailed instructions as to how to optimise your design, code and content to get the highest possible search engine rankings and the maximum and most targeted social media profile.

Contact us for help improving your rankings and driving traffic to your site – fast, cost effective consultations provided. List of high profile clients and top ranking successes available on request. Call Kevin Ruston on 01275 331155 or 0797 1662454 or email kevin @ eperformance.co.uk, or use the comment form below to ask a question.

SEO Clients

Bingo SEO

SEO Services

Optimising your sites and content for search engines and social media is an ongoing task: but we can take the headache out of the process by focussing on immediate delivery of results. There are tips and tricks which mean a small amount of time and effort in the right places can result in a big improvement in your site’s search engine positioning. This knowledge will remain with your organisation enabling you to manage the process yourself in the future.

Search Engine Optimisation Services

Search Engine Optimisation can be applied to a new or existing site – we have two processes for these different scenarios.

SEO for Existing Sites

1) Basic Analysis & Strategy

We look quickly at sites to understand any problems, scale of problems, search market opportunity and general strategy.

DELIVERABLE:

A brief report summarising the main issues and opportunities.

2) Full SEO Analysis & Solutions

We examine the existing site for a number of SEO factors, using various tools and methods;

• Benchmarking: Current performance of the site in search engines;
• Competitive analysis: analysis of competitors or search market leaders in subject area.
• Indexing: How many pages are currently indexed by the Search Engines; Are there any barriers to indexing such as use of frames, javascript, flash, images.
• Tech factors; domains names and hosting issues, parameters in urls, sessions and other factors.
• Meta tags: does the site make use of meta tags correctly; are they optimised;
• Keywords being used: how well targeted are theses, how are they distributed and used throughout the site.
• Site content: is the site content structure suitable for SE’s. Is there any content missing or hidden that should be made available to SE’s.
• Link architecture: Is the internal linking structure suitable and optimised for performance on SE’s.
• Homepage maximisation: the homepage has extra significance in SEO: is the homepage optimised sufficiently.
• Link Popularity: Does the site have sufficient link popularity; does it need it? What is competitors linkpop?

Each of these is analysed looking for quick wins and opportunities as well as overall SEO health. We then document for these areas exactly what needs to be done; the goal being to maximise the SEO performance of the site in the quickest, most cost effective way.

DELIVERABLE:

A report provided with a prioritised order of actions to fully optimise the site.

SEO for New Sites

Building in SEO factors from scratch, even into the content development plans and site concept will realise a much higher level of performance in generating free traffic from search engines than retro-fitting and is recommended wherever possible.

Leaving SEO until after design and launch represents an immediate lost opportunity which could be very serious. It’s also much more cost-effective to build SEO factors in when a site is being design and built.

1) SEO Strategy

Understanding the proposed site: Content, Technology, business model. Researching the current search market potential for the specific business area; look at competition and opportunity areas etc. Produce a strategy report based on the above factors. The most critical aspect of SEO is defining the most appropriate strategy to deliver results cost effectively. As such I charge a premium for this stage.

DELIVERABLE:

SEO Strategy Report

2) Keyword Research

This stage identifies, based on the strategy, the range of keywords that will drive traffic to the site from search engines and involves using keyword analysis tools extensively.

These keywords are ordered by various means to show a priority, which are the most important keywords etc.

DELIVERABLE:

Keyword Targeting report

3) SEO Specification

This stage involves seeing early designs and making sure they are going to be suitable for optimisation, and making recommendations quickly as to changes that need to be made.

It can extend to a page-by-page SEO Specification to build in SEO into each page or template, depending on the project, budget and business goals. It covers:

• Competitive analysis: analysis of competitors or search market leaders in subject area.
• Indexing: How to avoid or work around indexing barriers to indexing such as use of frames, javascript, flash, images.
• Tech factors; What technology is to be used to build the site? Domains names and hosting issues, parameters in urls, sessions and other factors.
• Meta tags: Setting out formulas and specific keywords for Meta tags
• Keywords: From keyword report – specify how and where the site targets these keywords
• Site content: is the proposed site content structure suitable for SE’s. Is there any potentially valuable content missing or hidden that could be made available to SE’s.
• Link architecture: Specify the optimal linking structure for performance on SE’s.
• Homepage maximisation: the homepage has extra significance in SEO: Specify \how to get maximum value from the homepage.
• Link Popularity: Does the site have sufficient link popularity; does it need it? What is competitors linkpop.

DELIVERABLE:

SEO Specification

Other SEO Services

Ad Hoc SEO Consultancy

Our consultants can be available in person, by phone, by email or instant messaging for advice and can look into specific strategies, plans or implementations on an ad hoc basis, charged by the hour.

DELIVERABLE:

Various.

Rank Monitoring

It’s essential to monitor the ranking and performance of any site over time – site’s can drop in the search engine rankings due to an algorithm change, or due to a change made to the site, or because of new competition. We can monitor the ranks of the sites against various target keywords using dedicated tools, and report on any changes.

DELIVERABLE:

Monthly Ranking Report

SEO Intelligence Reports

We can also provide a weekly SEO newsletter about changes at Google, Yahoo and MSN, new services that may impact the client’s operation or that may represent new opportunities (for example google services for Local, Mobile and comparison shopping, Google Base etc).

DELIVERABLE:

Monthly email report.

Bespoke SEO Services

• Training for inhouse staff, SEO copy-writing
• Content-page building for SEO to target specific keywords
• Pay Per Click search engine advertising (analysis of existing campaigns or campaign strategy)
• Advice on SEO issues for content management systems, website design advice for combining usability and SEO, domains name strategy, hosting and detailed technical SEO advice;
• Multi-lingual, Regional and Local SEO; Link-Building advice and methods.
• Network SEO for companies with multiple sites.

Social Media and Search Marketing go hand in hand as the two most effective routes to reach out to your audience. We specialise in both, including some of the advanced experienced Google optimisation with a proven track record of delivering results to major online brands, and in promoting products and services via the full; mix of online marketing and social media outlets including RSS, YouTube, Facebook, Digg, Twitter, Social Bookmarking and online PR.

We work alongside our partners and clients and offer the virtually unique ability to provide the following services in-house:

• Independent Strategic Advice
• SEO – Search Engine Optimisation
• Social Media promotion – Facebook , Twitter, YouTube, RSS, etc.
• YouTube Video Production and promotion
• Blogging
• Microsites
• PPC
• Website Development

We provide a one-stop solution for your online needs.  If you have a need for a new online presence or you need more return from your existing site please contact us now on 01275 331155 or kevin @ eperformance.co.uk, or use the comment form below.

Note: requires JAVA, and doesnt run in Chrome…

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